In 1995 cognitive psychologist Elizabeth Loftus conducted a study in which she presented to twenty-four people four stories about their childhoods. Three of the stories were true; one was false. Five of the twenty-four people falsely remembered the “lost in a mall” story. “People can be led to remember their past in different ways,” concluded Loftus, “and they even can be led to remember entire events that never actually happened to them.”